digital art zürich festival 2020 toyota highlander
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New York 2020 Toyota Highlander teased with 3D art exhibition ahead of NYIAS Next-gen crossover gets an edgy art-world treatment before debut
We're coming up on the annual New York International Auto Show, and Toyota is brewing up an all-new, fourth-generation 2020 Toyota Highlander crossover. But instead of revealing it in a typical manner involving a press release and some stock photos of the car, the Japanese auto giant decided to do something different this time around.
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Toyota teamed with augmented reality artist Michael Murphy for a unique art exhibition to showcase this new Highlander. Murphy is known for his illusionary and anamorphic 3D art exhibitions and sculptures, which manipulate lighting and shadows to play on human visual perception.
He essentially takes what is typically perceived as a two-dimensional picture and converts it into a three-dimensional space. For instance, while directly looking at his display for the 2020 Highlander head-on, one can also see the side profile. Step to a different angle, and Murphy's display reveals that the exhibition comprises 200 individual pieces, specifically placed and suspended in the air to create a three-dimensional spectacle.
Murphy became known for his sculptures when he converted portraits of former President Barack Obama into a three-dimensional exhibit in 2007, 2008 and again in 2012.
Artreview March 2020 By Artreview
The current Toyota Highlander has been with us since 2013, so it's due for a replacement. Toyota's bread-and-butter midsize crossover is one of its bestsellers, so it should come as no surprise that the new model looks almost the same as the outgoing one, taking a "don't-fix-what-isn't-broken" approach.
Not much is known about the new Highlander, due for a launch in the coming months as a 2020 model. Like the current model, it undoubtedly it will come as both traditional internal combustion and as a hybrid, the latter perhaps debuting a bit later. The outgoing model comes with a lethargic 2.7-liter naturally-aspirated four-cylinder, Toyota's venerable 3.5-liter V6, or with Toyota's signature 3.5-liter V6-based Hybrid Synergy Drive.
Toyota will also tease the new Highlander with a drive-by video projection display throughout New York City leading up to its reveal at the Jacob Javits Convention Center next week. So stay tuned for further details.
International Festival Of Digital Art In Zurich.
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Toyota has a reputation for being the brand you buy when you don't want to think about it too much. The company will sell you everything from a subcompact hatchback (Yaris) to a sports car (Supra) to a full-size pickup (Tundra) to a car that runs on hydrogen (Mirai). Toyota has done the brain work for you; all you have to do is show up and drive off.
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That might sound ... a little depressing, especially if you see cars as emotional purchases. But the truth is that most people don't want to overthink their vehicle. They want it to start every single time it's cranked and provide them with hundreds of thousands of miles of worry-free motoring.
In this respect, the Highlander SUV is representative of what a fantastic job Toyota has done in its mission of building vehicles that work for everybody and make trouble for nobody. The mid-size crossover sits smack in the middle of the most important market in the US, bracketed by the compact RAV4 and the off-road optimized 4Runner and the full-size Sequoia. Sales have typically been robust: Toyota has sold well over 200, 000 Highlanders in each of the past three years.
This SUV has been in the lineup since 2000, and the fourth generation was unveiled last year. I recently checked out a 2020 Highlander XLE, a step up from the base L and LE trims. The starting price was $41, 200, and a brief list of options took the as-tested sticker to $44, 498. (The cheapest Highlander is about $35, 000, while the top-dog Platinum is almost $47, 000, and there are hybrid choices in the range, all of which tack on a grand or so to their trim level's cost.)
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Competition in this segment is brutal. The Highlander jousts with the Honda Pilot, the Subaru Ascent, the VW Atlas, the Ford Explorer, the Jeep Grand Cherokee, and the wildly popular new Kia Telluride. Mass-market mid-size SUV customers are looking for seating capacity, cargo space, reliability, decent technology, and a reasonable price tag.
Toyota has traditionally not thrilled its partisans so much as reassured them. And the 2020 Highlander is a case in point: this crossover has been improved in all the right places, but, stacked up again the Pilot, the Ascent, or especially the Telluride, it lacks thrills.
By design, really. Because on the other hand, the overall experience of driving the Highlander around in its natural, suburban environment is one of reassurance, indeed. The only significant thought I had during the week Toyota loaned me the vehicle was, "Yep, this here is a good truck."
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For what it's worth, my attractive "Moon Dust" Highlander, with a "Graphite" interior, was built with pride in Indiana, making it an American-made SUV with a Japanese badge. The styling is consistent with what Toyota has been doing across its portfolio: enhancing the angles, sharpening the corners, and accentuating the folds in the sheet metal, without going too crazy.
Decades of studying Toyotas have given me the tendency to find them unexciting, but of late, there's been more jazz in the aesthetics. Older Highlanders are bland boxes that never broke down, while the 2020 version has added some visual attitude — and will probably never break down.
For example, the gently-sloping roof ends in a spoiler atop the hatch, and there are character lines that define the rear haunches. My tester had 18-inch alloy wheels, and they didn't really fill the arches, but they looked fairly sharp.
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Inside, the Highlander combines comfort with seating capacity; my tester had three rows, and they were all pretty cushy without being plush. I didn't have the captain's chairs for the second row, but rather a bench, meaning that on paper, my SUV could handle eight occupants.
The fronts were heated, and the third row was predictably useless for grownups while diminishing cargo space (at 16 cubic feet, it isn't terrible, but drop the third row and you have 48 cubic feet — and drop the second row and you have a whopping 84). The liftgate in the tester was powered, something I always find helpful.
Under the hood, the Highlander XLE has a 3.5-liter V6 engine, making 295 horsepower with 263 pound-feet of torque, all sent through an eight-speed automatic to the all-wheel-drive system (a less potent four-cylinder is also on the menu, as well as the hybrids). This is a rock-solid motor that yields good if not stunning fuel economy, at 20 mpg in the city, 27 mpg on the highway, and 23 mpg combined.
Toyota Teases New 2020 Highlander With A 3d Art Exhibition
Speed isn't the Highlander's skill set (a zippier XSE trim is slated for next year). I observed a 0-60 mph time in the eight-second ballpark, but if you don't lay on the throttle, nine might be more realistic. However, the Highlander XLE, which weighs in at around 4, 500 lbs., can tow 5, 000. That's plenty for a small camper or trailer.
I own two Toyotas, so I'm more than accustomed to the company's defiantly-not-industry-leading infotainment system. In the Highlander, it runs on an eight-inch central touchscreen, with additional buttons to swap menus. It gets the job done.
Bluetooth pairing is easy, GPS navigation is accurate (but you have to watch it with Toyota, as the mapping provides you with three routes and the quickest choice can be vexing), there are the usual USB ports from device connectivity, and my tester was outfitted with a wireless charge pad.
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Apple CarPlay is available if you need a fallback from the in-house system, and my tester had a premium audio system that sounded pretty good, it not remarkable.
The SUVs can be outfitted with a host of driver-assist features, from adaptive cruise control with steering assist to lane-departure warnings and blind-spot alerts.
After a week of driving the Highlander hither and yon, I ended up exactly where I thought I'd
